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Marketplace segmentation includes taking the entire heterogeneous market for a product and dividing it into quite a few sub-marketplaces or segments, Every of which tends to be homogeneous in all important factors.[12] The procedure is executed for two major applications: far better allocation of a business's finite resources and to better provide
Industry segmentation is made up of getting the overall heterogeneous marketplace for an item and dividing it into a number of sub-markets or segments, Every single of which has a tendency to be homogeneous in all sizeable areas.[12] The process is conducted for two principal reasons: superior allocation of the firm's finite methods and to raised p
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